Homeowner finds Suryam
They visit suryam.co, enter their electricity bill, and see a personalised savings estimate. Suryam runs the numbers -- how much they save per month, what the system costs, what EMI looks like.
Pre-approved. Pre-financed. Ready to install. You show up. You earn Rs 30,000–35,000 per project.
From the moment a homeowner visits Suryam to the moment you install -- every step is handled. Your only job is the installation.
They visit suryam.co, enter their electricity bill, and see a personalised savings estimate. Suryam runs the numbers -- how much they save per month, what the system costs, what EMI looks like.
The homeowner selects a kit and completes digital KYC (PAN + Aadhaar). NetZero Finance -- our RBI-licensed NBFC -- makes an instant decision. No branch visits. No paperwork. The customer already has their loan when they come to you.
Suryam identifies the highest-rated Aerem partner in the homeowner's service area. Gold and Platinum partners get first refusal in their pincode. Your profile, ratings, and installation history are shown to the customer.
You have a 24-hour window to accept or decline the lead. No penalties for declining. Accept, and you see the customer's details, system size, kit selected, and financing confirmed. You can set "busy" status in PartnerApp to pause leads during peak periods.
You install the system. The customer pays via NetZero Finance -- you are never waiting on a bank or chasing payment. Your commission (Rs 30,000–35,000 for Gold/Platinum) is released on completion.
The customer relationship is yours permanently. AMC contracts, battery add-ons, referrals to neighbours -- all yours. AeROC monitoring begins immediately, so you have a service reason to stay in touch. Suryam introduced you; the rest is your relationship.
The customer comes to you with a decision already made, financing already approved, and a kit already selected. Your job is the part you are good at: installation.
Compare what you earn across three lead types. The Suryam D2C lead is not just more profitable -- it costs you nothing to acquire.
| Metric | Self-Sourced Lead | Aerem-Financed Lead | Suryam D2C Lead |
|---|---|---|---|
| Lead cost to you | Rs 2,000–5,000 | Rs 0 | Rs 0 |
| Sales time | 3–5 hours | 1–2 hours | 0 (pre-sold) |
| Loan approval wait | 2–6 weeks (bank) | 5 minutes (NetZero) | Already approved |
| Close rate | 25–40% | 60–70% | 85%+ |
| Your margin per project | Rs 15,000–20,000 | Rs 25,000 | Rs 30,000–35,000 |
| Customer acquisition cost | You pay | Platform pays | Platform pays |
| Post-install upsell | Yours | Yours | Yours |
"If you do 10 installations per month, and 3 of them come from Suryam: you earn Rs 90,000–1,05,000 from those 3 leads alone. With zero sales cost."
D2C leads are available exclusively to Gold and Platinum partners. Silver partners can use the Suryam catalog SDK as a sales tool while building toward Gold.
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D2C lead access not available at this tier. Focus on building your installation count and completing advanced training.
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D2C lead access not available at this tier.
Silver partners can use the Suryam catalog SDK in PartnerApp as a digital showroom -- show customers kits, pricing, and EMI options at the customer's home.
Rs 30,000–32,000
Per Suryam D2C project. 24-hour acceptance window. First refusal in your pincode.
Rs 33,000–35,000+
Per Suryam D2C project. Exclusive access in your service area. Custom commission on larger system sizes.
Gold and Platinum partners both get first refusal in their service area. "Gold partners earn Rs 30,000–32,000 per Suryam project. Platinum partners earn Rs 33,000–35,000+. Both tiers get first refusal in their service area." Upgrade your certification to access the D2C channel. See certification requirements.
We have heard every objection from every type of installer. Here is the truth on all four.
"Will Suryam steal my existing customers?"
The truth
No. Suryam only serves new customers who find us online. If someone is already your customer -- we check against your installation records in PartnerApp -- they are never shown Suryam pricing or offered a Suryam pathway. Your existing relationships are yours. Permanently.
"Will Suryam expose my margins?"
The truth
Suryam shows only bundled installed prices to homeowners. Never component-level pricing. The homeowner sees "3 kW system: Rs 1,80,000" -- not "Waaree panels: Rs X, inverter: Rs Y, your markup: Rs Z." This is the Uber model. The rider sees the ride price, not the driver's costs.
"Will I become a subcontractor?"
The truth
You are not a "Suryam installer." You are an Aerem-certified partner featured by name on Suryam. When a customer is matched with you, they see: "Your installation will be handled by [Your Company Name], led by [Your Name]. [Rating] stars from [X] verified customers. Aerem [Tier] Partner." Your brand is front and centre. Suryam introduces you with more credibility than you could build alone.
"What about my salespeople?"
The truth
Two paths. (1) Your salespeople use the Suryam catalog SDK in PartnerApp as their digital showroom -- it makes them more effective, not redundant. They show the customer savings, EMI options, and kit details on their phone at the customer's home. (2) Top salespeople can apply to become Aerem Solar Advisors -- independent certified field agents who earn commission on D2C leads directly.
Here is exactly how leads are assigned, in plain language. No surprises.
Gold and Platinum partners in the customer's pincode get first refusal. Tier is the primary sorting criterion. Within the same tier, the highest-rated partner in the pincode gets the lead.
You have a 24-hour window to accept or decline. The timer starts when the notification is sent. You can accept directly from PartnerApp.
If you decline or the timer expires, the lead goes to the next highest-rated partner within 15 km. Speed of response influences how often you get fresh leads.
You can set "busy" status in PartnerApp to pause leads during peak installation periods. Leads simply skip you until you are available again -- no penalty, no impact on your tier.
Lead history and conversion metrics are visible in your PartnerApp dashboard. You can see every lead offered, accepted, declined, and completed -- and your conversion rate over time.
You are never penalised for declining a lead. However, consistent non-responsiveness -- more than 50% decline rate over 30 days -- may trigger a review to ensure lead allocation is working for everyone in the network.
"Suryam is your digital showroom. When a homeowner in your area goes to Suryam, they see YOUR profile, YOUR ratings, and YOUR work. They come to YOU pre-approved for financing, ready to buy. No cold calls. No chasing paperwork. Just qualified, financed, ready customers."
Questions